OUR BUSINESS PRINCIPLES 

Our Principles are fundamental to the way we operate and how we recruit, evaluate and compensate our people. Our 6 Principles are:

CUSTOMERS FIRST, EMPLOYEES SECOND, SHAREHOLDERS THIRD

This reflects our choice of what’s important in the order of priority. Only by creating sustained customer value can employees grow and shareholders achieve long-term benefit.

TRUST MAKES EVERYTHING SIMPLE

Trust is both the most precious and fragile thing in the world. The story of Ndiema is a story of building and cherishing trust. Complexity begets complexity, and simplicity breeds simplicity. Aliren are straightforward – what you see is what you get. With trust, there is no second-guessing or suspicion, and the result is simplicity and efficiency.

CHANGE IS THE ONLY CONSTANT

Whether you change or not, the world is changing, our customers are changing and the competitive landscape is changing. We must face change with respect and humility. Otherwise, we will fail to see it, fail to respect it, fail to understand it and fail to catch up with it. Whether you change yourself or create change, both are the best kinds of change. Embracing change is the most unique part of our DNA.

TODAY’S BEST PERFORMANCE IS TOMORROW’S BASELINE

In Ndiema’s most challenging times, this spirit has helped us overcome difficulties and survive. In bad times, we know how to motivate ourselves; in good times, we dare to set “dream targets” (stretch goals). Face the future, or we regress. We must shoot for the moon, challenge ourselves, motivate ourselves and exceed ourselves.

IF NOT NOW, WHEN? IF NOT ME, WHO?

This was a tagline in Ndiema’s first job advertisement and became our first proverb. It is not a question, but a call of duty. This proverb symbolizes the sense of ownership that each Aliren must possess.

LIVE SERIOUSLY, WORK HAPPILY

Work is now, life is forever. What you do in your job is up to you, but you have responsibility to the ones who love you. Enjoy work as you enjoy life; treat life seriously as you do work. If you live with purpose, you will find reward. You make Ndiema different and make your loved ones proud. Everyone has their own view of work and life; we respect each person’s choice. Whether you live by this value depends on how you live your life.

INTEGRITY COMPLIANCE

Ndiema Group is committed to the highest standards of business conduct in our relationships with each of our stakeholders, including our customers, business partners and shareholders. This commitment requires that we conduct our business in accordance with all applicable laws and regulations and in accordance with the Ndiema Group Code of Business Conduct.

We mandate that our employees conduct all business with outside parties in a manner that reflects our value of integrity. We will not tolerate any form of unethical or unlawful conduct. Our stakeholders’ concerns are important to us and anyone is welcome to contact our Integrity Compliance Office with questions or for guidance regarding a business practice or compliance issue or to report any questionable or allegedly unethical or illegal behavior.

Anyone submitting a complaint or question is encouraged to provide his or her name, contact information and appropriate details of the questionable or allegedly unethical or illegal behavior so that we may contact him or her directly, if necessary. We will handle all inquiries discreetly and make every effort to maintain, within the limits allowable by the applicable laws and regulations, the confidentiality of any inquiry or report. We will conduct all investigations in accordance with applicable laws and regulations.

Ndiema Group will not tolerate any retribution or retaliation taken against any person who has, in good faith, provided information or otherwise assisted in an investigation or proceeding regarding any questionable or allegedly unethical or illegal behavior.

HISTORY AND MILESTONES

Ndiema Group was established  by 8 people led by Barasa Ndiema, a former Research Scientist. From the outset, the company’s founders shared a belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies. Since launching its first website helping small Kenyan exporters, manufacturers and entrepreneurs to sell internationally, Ndiema Group has grown into a global leader in online and mobile commerce. Today the company and its related companies operate leading wholesale and retail online marketplaces as well as businesses in cloud computing, digital media, entertainment, Biotechnology & Healthcare, innovation initiatives and others.

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